Some Tips in Designing a Law Logo
Somehow the logos the most firms use are usually the same old stuff. Law firms think that the best way to represent their business is with either a gavel or the scales of justice, but the problem is that almost all of them think that way and you find the same images in most of their logos. If you want a logo that stands out, then you should try to do something creative about what you have now. Below are some ideas that you can use to help you design the best logo for a law firm.
Classic designs are still in and looks great. Yes, a pillar, the scales of justice, or a gavel tells us what a lawyer does. Even without using words, people know that your business is the law. But a logo does not have to be the first picture of a gavel that you see. Add something that gives it a new look. Newspapers, lighthouses, and even animals can be used to create a gavel and pillars. Giving your old icons a new twist is what we are trying to say here.
You can also create a logo from a single point. You can make a logo from the first letter of a lawyer’s name. A good letter is that which can be found in many partners’ names, if possible. using a letter, especially a rare one as a focal point of a logo is a good way for a brand to stick out. If you are Zanes Law, then you can use the letter Z to be part of your logo.
The best way to tell people what you do is through your logo. If you put a man and a woman into your logo, people will know that you are a lawyer that has to do with divorce, family, etc. If you are a personal injury lawyer, then putting a person with crutches on your logo would depict what you do. Scales of justice can be portrayed with marijuana leaves. This is ideal for a niche market. Customers can connect with these logos. It tells them exactly what you do and how you can help them.
Your logo can bear the name of your law firm. Your name can have the power to attract clients to your firm. You can build your reputation or your brand this way. It is with the execution of the design that can be the source of the problem. If you pair the name with an icon or a monogram then it can give a professional stamp to it. Your logo should inspire confidence in the strength and integrity of your business.